Which of those terms are deceptive packaging and which are merely effective branding is a matter of debate.
Chewing ginger root, a common cooking ingredient in many cultures around the world, can reduce nausea, though whether it has an actual chemical effect on the stomach or is merely an effective distraction is debated.
But it is also that effective, as it is merely an extension of Newman's hard-nosed mentality on the court.
Rich Democrats vying to replace him are merely less effective purveyors of the same aw-shucks nonsense.
It was also not primarily about the Web, which was merely an effective platform to make inaccessible images available to scholars.
CBT isn't merely effective, it is also relatively cheap – certainly when compared to the spiralling costs of medications such as antidepressants.
Critics are skeptical that the proposed commission can be an effective watchdog, since its power is merely advisory and can be countermanded by the prime minister.
Mirren's character is merely one cog, however, in the heaving, not wholly effective international machine of modern remote warfare.
But while Miller's prose is merely functional, the vision he conjures with it is most effective.
Without such goals, the Carvers say, board scrutiny is merely an invitation for staff to prove they have been busy, not that they have been effective.
