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(Rove said that voters have become so media-aware that television advertising is losing effectiveness: "I can remember focus groups in 2000 where you thought you had a room full of directors. People were talking about the production values of the spot").
For example, if you change the structure or content of your site significantly and your ratio of recurring visitors to new visitors drops, it could be an indication that your website is losing effectiveness in warranting multiple visits.
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But election trends suggest that such criticisms may be losing effectiveness.
But as hotel rates continue to climb, that approach may be losing effectiveness.
Malaria drugs are losing effectiveness as the malaria-causing parasite, P. falciparum, develops resistance to them.
And then when he was losing effectiveness, he began thinking too much, which can hamper his delivery".
Mr. Romney's empty promises to magically turn around the economy are losing effectiveness, so why not vilify welfare recipients and portray the president as coddling them?
Current treatments suffer of high toxicity for the patient, low efficacy toward the parasite, high cost, and are losing effectiveness due to parasite resistance.
The chief executive of General Motors, Rick Wagoner, in his first speech since adding the title of chairman, said today that the price war his company was leading was losing effectiveness and the industry would need a strong economic stimulus package from Washington.
Dr. Tu and her colleagues began their work in the 1960s, during the Cultural Revolution, when the Chinese government began a project to find a new malaria drug that could replace the standard treatment, chloroquine, which was losing effectiveness as malaria parasites developed resistance.
That antibiotics are losing effectiveness around the world is by now clear not just to the medical profession but also to those following media stories on the rise of 'superbugs'superbugs
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com