is looking to appeal

USAGE SUMMARY

The phrase "is looking to appeal" is correct and usable in written English.
It can be used when discussing someone's intention or desire to attract or gain favor from a particular audience or group. Example: "The new marketing campaign is looking to appeal to younger consumers by using social media influencers."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

The NHS is looking to appeal.

Independent

In response to criticism that his plan is a windfall for the wealthiest families, Trump is looking to appeal to struggling Americans, but this just won't cut it.

The Guardian - Opinion

C1 Luring Christian Audiences Mainstream Hollywood, after decades of ignoring the pious -- or occasionally defying them with the likes of Martin Scorsese's revisionist "Last Temptation of Christ" and Kevin Smith's parody "Dogma" -- is adjusting to what it perceives to be a rising religiosity in American culture and is looking to appeal to Christian audiences.

The New York Times

It's not surprising that CrowdStar is looking to appeal to a broader audience with its games.

TechCrunch

As online shoppers tend to be younger, Saks is looking to appeal to those who prefer newer, more fashion-forward brands such as Alexander Wang and Opening Ceremony, which fall into the "contemporary" category.

Forbes

While Swift-Kanban is already being used by software developers, the company is looking to appeal to organizations outside of the engineering world, hence the free offering for non-profits.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

When selecting new cabinetry, countertops or appliances before a sale, she added, there's one rule of thumb to follow: "Simpler is always better because you're looking to appeal to the widest possible range of buyers".

The New York Times

We are looking to appeal to a younger audience to think about a vital issue.

Huffington Post

Both sides in this case are looking to appeals that will probably turn on the part of the antiterrorism law thrown out by Judge Collins in January.

The New York Times

But the move to sign up Parkinson suggests it is looking to broaden its appeal beyond cooking.

The Guardian

Senator Nick Xenophon is looking to broaden his appeal by taking a leaf from Clive Palmer's book and launching his own political party.

The Guardian

Expert writing Tips

Best practice

Use "is looking to appeal" when you want to emphasize an active effort to gain favor or interest from a specific group or audience. This phrase is suitable for describing strategic actions in marketing, politics, or legal contexts.

Common error

Avoid using "is looking to appeal" in casual conversations or informal writing. Simpler phrases like "wants to attract" or "hopes to engage" may be more appropriate for less formal settings.

Linguistic Context

Is looking to appeal functions as a verbal phrase indicating intention or strategy. It's used to describe efforts to attract or please a specific audience, as seen in Ludwig's examples. It often implies a calculated approach to gain favor or interest.

Expression frequency: Common

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Academia

0%

Ludwig's WRAP-UP

The phrase "is looking to appeal" is a versatile and grammatically sound expression, commonly used to describe deliberate efforts to attract or gain favor from a specific audience. Ludwig's analysis confirms its correctness and frequent appearance in reputable news sources. When using this phrase, consider the context; while appropriate for professional and news settings, simpler alternatives might suit informal communication better. Remember, according to Ludwig, the phrase accurately conveys a strategic intent to resonate with a particular group.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

aims to attract

Focuses on the intention to draw in or attract a specific audience.

seeks to engage

Emphasizes the effort to involve or connect with a target group.

intends to attract

Highlights the planned action to draw interest or attention.

plans to attract

Indicates a scheduled or arranged effort to draw in a specific audience.

is trying to attract

Suggests an ongoing effort or attempt to draw interest or favor.

desires to attract

Emphasizes a strong wish or desire to draw in or gain favor from.

hopes to attract

Expresses a wishful expectation of drawing in or gaining favor from.

aspires to attract

Highlights the ambition or long-term goal of drawing in or gaining favor.

endeavors to attract

Implies a serious or determined effort to draw in or gain favor from.

is designed to appeal

Focuses on the inherent qualities intended to be attractive or engaging.

FAQs

What does "is looking to appeal" mean?

It means that someone or something is trying to attract or please a specific group of people or audience. It suggests an intention to gain favor or interest.

What can I say instead of "is looking to appeal"?

You can use alternatives like "aims to attract", "seeks to engage", or "intends to attract" depending on the specific context.

How formal is the phrase "is looking to appeal"?

The phrase "is looking to appeal" is generally considered neutral to professional in tone and is suitable for news articles, business reports, and similar contexts.

When is it appropriate to use "is looking to appeal"?

It's appropriate to use when you want to describe a strategic effort to attract or please a particular audience, whether in marketing, politics, or legal scenarios.