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Its foundation, again, is ontological-the basic ambiguity of human reality that "is what it is not" (that is, its future as possibility) and "is not what it is" (its past as facticity, including its ego or self, to which we have seen it is related via an internal negation).
The service clearly believes that streaming is its future, even as it alienates some of its current bread-and-butter DVD rental customers by doing things like agreeing not to rent new DVD releases until they've been out for 28 days (something which hurts the availability of the most popular movies on the service).
One is its future growth potential: if it avoids a Facebook-like fumble, in a few years' time it could be among the world's most valuable companies (the current global leader, Apple, now worth around $420 billion, was only valued at $90 billion in 2009).
It's difficult to believe that that is its future.
Nonetheless, according to classic utilitarianism, what makes it morally wrong to break the promise is its future effects on those other people rather than the fact that the agent promised in the past.
The form makes it exist in an official sense as a composition and endears it to you on the spot; the improvisation is its future, ensuring its existence beyond the author's copyright, expressing its need to be reinterpreted.
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We are its future".
What are its future sources of funding?
And what will be its future.
Will that be its future too?
But physical books may not be its future form factor.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com