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"Is it about..." is a perfectly valid and usable phrase in written English.
It can be used when you're asking a question about the subject of something. For example: "Is it about aliens or robots?".
Exact(60)
What is it about blue?
And what is it about?
What is it about, then?
What is it about?
So what is it about?
What is it about Kölsch?
What is it about basketball?
What is it about firsts?
What is it about her?
What is it about small plates?
What is it about baseball and boomers?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com