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As cruise lines look to outdo one another when it comes to onboard amenities, the cruise experience is increasingly one that rivals a vacation back on land, with everything from water parks to elaborate spas becoming almost standard features.
The campaign to force the health department to publish its so-called transitional risk register on the shakeup of the NHS is increasingly one of the focal points of the opposition to Andrew Lansley's politically catastrophic health and social care bill.
Parental divorce is increasingly one of the events that children undergo.
In this vein, Sheffield's identity is increasingly one of hearing from less exposed voices.
The impact on older people, who find it increasingly difficult to leave their rural village to socialise, to go shopping, or for medical appointments, is increasingly one of social isolation, she points out.
Call it the "Downton effect", or the return of old-fashioned regional snobbery, but there is, increasingly, one acceptable way to be in society, and that is to be middle class and from the south-east of England.
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There has been much discussion in Tampa over whether Warner has now achieved enough to earn a spot in the Hall of Fame when he retires, but the debate is increasingly one-sided.
Known for their ferocious eating habits and for being a Chinese delicacy, the pancake turtle is an exceptionally aggressive Chinese entrepreneur who is increasingly one-upping the returnees.
But a Usage mindset requires a closer relationship between marketing and product development because the brand and experience are increasingly one and the same.
The limits of analog, which were once seen as a disadvantage, are increasingly one of the benefits people are turning to as a counterweight to the easy manipulation of digital.
The VMAs are increasingly one of MTV's last grasps at mainstream relevance, and network executives have figured out long ago that controversy creates chatter, and chatter translates directly into ratings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com