That's the big push now, that's in the mindset.
"The last time against Celtic we tried to have a go and took a hammering so that was in the mindset today," he said.
Even their seminal I Want It That Way, with all its fires and desires, strikes a biblical note once you're in the mindset.
"They're in the mindset of these media companies that are trying to appeal to 20-year-olds with the future of media, while still trying to maintain the admiration of people in their 30s and 40s," he said.
"To my mind the greatest change was in the mindset of the police department," Patton says.
Mentees perceive their role as participants, and when filling out the reports, are in the mindset of fulfilling the requirements.
Overall, as a potential seller you have to be in the mindset of the potential buyer.
"It's been in the mindset of everyone to bounce right back and we're delighted to have done that.
When you're in the mindset where it's negative all the time, it's really hard to think about doing the dive right".
"We are in the mindset that it doesn't pay to be quick," he says of building out a music streaming business.
