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If you look at the trail of cocaine, you'll find that 5% of the profits remain in the producing countries; 95% is in the distribution networks and laundered.
Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites.
He told the Media & Money conference, as reported by paidContent, that the key strategy is in the distribution: "The more platforms our content is on, the more numerous our revenue streams," and started listing Joost, Last.fm and MTV's social networking site Flux.
The added difference is in the distribution capabilities.
However, where many are still lagging significantly is in the distribution of that content.
"The action is in the distribution," says Bradlow. "The best distribution will win".
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"Unless you're in the distribution business, you're not in the movie business," Mr. Bluth said.
The big money in entertainment has always been in the distribution, not the content.
And it's internet platforms that rank speech above truth that are in the distribution saddle.
Hardesty figured the real money was in the distribution, where the smaller outfits come up short.
We were in the distribution management business".
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