But if it is faced head-on, with confidence and honesty, the relationship between the giver - whether private or a company - and the asker can be strong, positive, supportive and thoroughly enjoyable.
We are facing head-on the difficult choices that need to be made to achieve a fairer, more inclusive, society.
Address the challenges your business is facing head- on.
Republican lawmakers have not disputed the accuracy of the reports describing the assessment's findings, but they have said a grave terror threat that predated the Sept. 11 attacks had to be faced head-on.
He writes: "Another challenge for church schools – which must be faced head-on – is the complexity of combating homophobic bullying while still teaching the traditional Anglican view of marriage, especially in the light of the revolutionary change to its legal definition for the accommodation of same-sex couples".
However, it's something that more brands are facing head on in a similar fashion to this sunglass brand, including Duracell's advancement into other products and Lee Jean's strategy to personalize jeans.
Starting means you are facing head on the possibility that you may fail, and fail in front of family and friends who may have provided funding for your entrepreneurial venture.
What I once failed to see was that I possessed the one requirement of courage -- a fear to be faced head on.
The British government needs to recognise that the issue must be faced head on.
The missing word in a Wordsworth line that Crusoe, on his island, struggles to remember, is "solitude"; some things cannot be faced head on.
There are moments when Finn's story feels suspiciously like a compensatory fantasy, invented to disguise a trauma that can't be faced head on — as if it were the "Mulholland Drive" of children's television.
