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Discover LudwigThe phrase "is differentiating" is an acceptable phrase in written English and can be used in many different contexts.
For example, "The way this company is differentiating itself in the market is unique."
Dictionary
is differentiating
verb
To show, or be the distinction between two things.
Exact(53)
This will enable those who still cling to the idea that technology is differentiating to exercise that differentiation without version-locking their solutions through customization.
After 10 weeks, the Dollar Menu is differentiating us from the competition.
One challenge, he said, is differentiating between dangerous and non-threatening radiation.
Amazon is differentiating itself from Apple in terms of both its footprint and its profit model.
"We're salespeople, and a big part of sales is differentiating ourselves from the competition.
The biggest problem is differentiating between the hordes of more or less harmless germs normally in the air from dangerous bacteria -- often their close relatives.
Similar(7)
The O.R. is differentiated from the startle response (S.R).
Then we're differentiating the inside.
In fact, consumers are differentiating less.
I'm differentiating it from the stream.
People are differentiating what kind of capital is out there.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com