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A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.
Who is authentically Chinese?
The setting is authentically underground.
"The lifestyle here is authentically rural; human relations are uncomplicated".
But Mr Clegg is authentically, unwaveringly pro-European.
Yet Hamad's approach is authentically Saudi.
The album was, and is, authentically weird.
While the Miser isn't expert enough to vouch for whether the food coming out of either kitchen is authentically Texan, the prices, alas, are authentically Manhattan.
Both reverent and irreverent, it is authentically Kennedy.
Hers is an ancient Greece that is authentically cutting-edge.
His F. H. is authentically creepy and unexpectedly charming.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com