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is approach
noun
The act of drawing near; a coming or advancing near.
Exact(57)
His second dictum is: Approach indirectly.
What Teller's photograph says to me is: approach with caution; subject may bite.
"What DealBook does is approach business and finance strictly from an investor's perspective.
"The first thing we do is approach the officer in charge," said Ms. Cisterna, a speech therapist.
What "Omens" and "Fashionably Late" have in common is approach, a rejection of old hierarchies and modes.
All we can do is approach bigger people and plead with them to help a person from our village get justice".
It's not that what I've done since has been uniformly good either, and the future is almost certainly strewn with banana skins and custard pies (the very near future, actually): however, the early stuff is "approach with caution".
"What they would do is approach the inmate and talk very quietly and say: 'Here's the deal, the judge has ordered us to do this and it's going to happen but we really don't want to fight you.
The goal of the campaign is "making what we do understandable," Mr. Murray says, by using a "tell it like it is" approach that echoes "the word in our name, 'Direct,'" and also tries to be "simple and friendly".
Similar(2)
In a book published by the Brookings Institution, Mr. Evans wrote that Mr. Ahtisaari "combines, to great effect, immense personal charm with a tough, no-nonsense, tell-it-like-it-is approach to conducting negotiations".
It's a good idea to try to show vision and action and that seems more realistic than the typical "whizz-bang-look-how-cool-my-tech-is" approach to gain attention for marketing reasons.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com