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It seems as if Cone's stuff is always getting better, he always wins, and the Yankees cannot possibly lose a game.
The internal company mantra is Always Getting Better – the "north star" in Jacobs' management-speak.
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He's always getting better.
They started out sort of primitive, but they're always getting better.
Evolution results in progress; organisms are always getting better through evolution.
Whatever Iraqis said, whatever the evidence of one's senses, things were always getting better (though "challenges" always remained).
Incremental innovation is something that you can engineer into a business plan, checking off all the right boxes to prove that your products are always getting better.
Unlike in real life, everything that you do, whether it succeeds or fails, improves you, and things are always getting better.
I think there is an assumption when you think about the history of almost anything, but certainly maybe in the history of your own country, that things are always getting better.
But the insistence that things are always getting better can lead to a kind of retrospective magical thinking, an eagerness to declare that the problems of the past have been solved once and forever.
"The number of deaths could be stable or rising and you divide by this huge number, and it looks like things are always getting better," said Dr. Robert A. Scopatz, a statistician and road safety expert at Data Nexus Inc., a public safety consulting firm in Kissimmee, Fla. "It's always going to look like an improvement, because vehicle miles traveled rises".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com