And what you are seeing in southern Europe, Greece, is one of the highest increases in rates of cardiovascular disease, so there's been a switchover.
Come 3 January, there is a complete switchover.
Plus, now that there's a proposed switchover date, electrical manufacturers will get even more on the case with gadgets.
A Department for Culture, Media & Sport spokeswoman said: "Ministers have been clear that the priority use of money that is a surplus from digital switchover is to support broadband in the UK, but in terms of specifics things are still being finalised".
The pilot scheme, which will be funded initially with excess money from the part of the BBC licence fee set aside for digital switchover, is a response to a crisis in the provision of regional local news, from which ITV has threatened to withdraw, with local newspapers and commercial radio also facing uncertain times.
Not long ago, some analysts - including one of us (Canuto, 2010) - were anticipating a switchover in the growth engines of the global economy, with autonomous sources of growth in emerging and developing economies compensating for the drag of struggling advanced economies.
The quarterly drop in digital listening - from 21.1% to 20.9% – was a bitter blow for the industry as it tries to convince everyone – listeners, manufacturers, and not least members of parliament – that digital switchover is an imminent possibility.
While early hopes of a 2017 digital radio switchover were dashed by slow uptake, Digital Radio UK chief executive, Ford Ennals, said: "The surge of digital listening to almost 40% share is a landmark moment for digital radio, and shows the achievability of the 50% listening criterion set by government for a radio switchover".
From our experimental results, it is found that the interfacial slip effect at the PMMA-PS interface is an important reason behind this switchover and the instability of the polymer bilayer system becomes a kinetically controlled one.
This is an attempt to increase choice and drive digital switchover, which is mired in difficulty but another key duty.
The long-mooted digital radio switchover has been a bugbear for TalkSport, which campaigned against a proposed 2015 switchover date and quit commercial radio's trade body, the Radio Centre, in protest at its pro-switchover policy three years ago.
