His most important contribution was that conservatism could be a mainstream idea, that the Goldwater phenomenon - the view that conservatism had been rejected so widely by the American public - was not permanent.
"But the real power of a business is is in how it conducts its everyday operations and integrating environmental concerns right in the day-to-day activities: how you source your ingredients, your banking relationships, your marketing, all these activities". Perhaps in another 12 years that will be a mainstream idea as well.
When much of the modern American university system grew up in the mid-twentieth century, this was a mainstream idea for jobs of all kinds.
It is a shame — though not coincidental — that just as universal health care is becoming a mainstream idea and "Medicare for all" is gaining currency as a solution, there is a rush to privatization and profit-making.
The 2016 Data & Analytics Report by MIT Sloan Management Review and SAS finds that analytics is now a mainstream idea, but not a mainstream practice.
McCulloch's theory could help to change that, although it is hardly a mainstream idea.
It's not a mainstream idea, and it's not how we want to allocate our core research.
Jihad is a mainstream traditional Muslim idea, just like the 'just war' theory is in Christianity".
"It's now a mainstream idea that no one should be allowed to tell us that we need to diet in order to have worth in this world," Ms. Leive said, "and it wasn't 10 years ago".
"It is still not a mainstream idea – we are still a minority," Leung admitted.
"The idea that there is a "mainstream Jewish community" is a fiction, promoted by a group of self-selecting individuals and institutions who have run out of ideas," the group said.
