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It is a familiar image from the civil rights struggle, but it still shocks.
It is a familiar image that has been used to sell Jack Daniel's Tennessee Whiskey in magazine advertising since the 1950's.
At first appearance it is a familiar image of an angry Muslim but as the man breaks into laughter and begins to talk about his pride in being British, the viewer's presumptions are challenged.
It is a familiar image: a grandparent sitting with their grandkids, reading books and recounting old stories.
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"It's about taking what might be a familiar image and reinscribing it with something else".
On the left, it's a familiar image, although one that will always be disturbing: a man, presumably African-American, hanging from a tree.
Out went the old British Petroleum shield that had been a familiar image in Britain for more than 70 years, and in came a green, yellow and white sunburst that seemed to suggest a warm and fuzzy feeling about the earth.
It's a familiar image: a group of monkeys assembled in a line, picking carefully through each other's hair, eating any treasures they might find.
It's a familiar image: the parent dragging their kid across the playground to apologize to a child he or she has upset.
A record spinning around a turntable will be a familiar image to many, but this music video, from Vince Ream for Queens Of The Stone Age's "Broken Box" augments it and turns it into a canvas for all manner of 3D sculptures that visualize the guitar riffs and drum kicks of the track, shot in a stereoscopic style.
Image caption He was a familiar figure on the international stage.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com