Sentence examples for irrational consumer from inspiring English sources

"But there is no shortage of irrational consumer demands -- like cosmetic surgery or S.U.V's -- that industry is only too happy to cater to," he said.

In other sciences, one would surely take the world as we find it, full of irrational consumers, imperfect information and markets that suddenly freeze.

Readily available credit creates irrational consumers and price inflation.

Watch the full video above for more details about the future of genetic information, the perils of irrational consumers, and trends in the health business space.

Powerful admen were working to tap the irrational in the consumer mind, using the applied psychology and sociology supported by the government during World War II.

Some of Simonson's studies demonstrate a variety of seemingly irrelevant and irrational influences on consumers' decisions.

In four studies, we examine user perceptions of wireless Internet service quality, with an aim to understand consumers' irrational choice of a dominated product over a dominant option.

This finding further led Dr. Simonson and other scholars to describe widespread "irrational" behavior by consumers who made decisions not based on a product's actual value but on how the item was presented relative to other products.

In 1957, Vance Packard wrote "The Hidden Persuaders," a book about marketing that featured harsh criticism of "psychology professors turned merchandisers". Marketers, Packard worried, were using the resources of the social sciences to understand consumers' irrational and emotional urges -- the better to trick them into increased product consumption.

Therefore, some irrational behavior of consumers can be explained by different motivations and intentions.

For Roberts, this can only be achieved by a brand that communicates the irrational love some consumers have for certain products–an emotional connection described as a "lovemark".