In opposition, the Tories promised to pay out for super-expensive cancer drugs to prolong a few months of life, after an irrational Daily Mail campaign to keep particular patients going, whatever the cost.
British American Tobacco also currently funds the Common Sense Alliance, which is fronted by two ex-policemen and campaigns against "irrational" regulation.
He points out that "No" voters with lower cognitive ability are more likely to be swayed by the emotional, irrational rhetoric of advertising campaigns that have no factual basis and confuse the issues of equal marriage with gender education programmes in schools.
We are already deep in the mirrored, bewildering world of conspiracy theory, in which an official inquiry may satisfy rational supporters of the J7 campaign but not irrational ones or conspiratologists beyond.
They are certainly not the European socialists conjured up in yet another mean-spirited and irrational outburst of the McCain campaign, and their vision for the country seems to extend beyond their own bank accounts.
Very often, a number of politicians adopt and promote media campaigns focused on irrational critics to the principles of Islam and its followers.
It's really irrational and that's why we're campaigning for it to be fixed".
When it comes to deciding which campaigns will elicit the most irrational reactions of other humans to branding and marketing materials, humans can be brilliant.
It will take a massive educational campaign to overcome the public's irrational fears.
