The search strategy included all languages and involved the keywords: 'midazolam' AND 'child*' OR 'p*ediatric*' OR 'infant*' OR 'new-born*' OR 'neonate*' OR 'adolescent*' AND 'pharmacokinetic*' OR 'clearance' OR 'half-life' OR 'absorption' OR 'distribution' OR 'metabolism' OR 'elimination' OR 'pharmacodynamic*'.
The search strategy included all languages and involved the keywords "morphine AND "child*" OR "p*ediatric* OR "infant*" OR "new-born*" OR "neonate*" OR "adolescent*" [ 11] AND "pharmacokinetic*" OR "clearance" OR "half-life" OR "absorption" OR "distribution" OR "metabolism" OR "elimination" OR *".
The bidding process involves the choice of particular keywords through which you want to advertise.
The initia lsearch strategy involved the following keywords: "intubation, intratracheal" (MeSH), "premedication" (MeSH), and INSURE, with the limit newborn: birth-1 month.
This search strategy involved the following keywords: "pulmonary surfactants" [MeSH], "respiratory distress syndrome, newborn" [MeSH], "positive pressure respiration" [MeSH], "continuous positive airway pressure" [MeSH], "infant, newborn" [MeSH], and "INSURE" in different combinations.
It also involves the highest CPC (cost per click) that you are willing to pay for each keyword.
A simple 'look-up' engine involving the ICPC-2 Plus keywords was developed, data were stored as ICPC-2 Plus terms in a Microsoft Access database, and results were reported for Levels 1, 2 and 3 as required.
SEO involves including keyword-rich text in the content of your page so that search engines give it a higher relevancy and rank it above competitors' lower ranked pages.
The latter, a sort of SEO for mobile apps, involves choosing the right keywords to use in the app's metadata in order to have the app returned higher in the App Store's search results.
That typically involves saying a keyword three or four times until the device is satisfied that it can pick it out in a noisy room.
