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The truth involves a bigger story.
First, a market-value-based weighting system involves a bigger exposure to shares that have risen in price and a smaller exposure when they have fallen the equivalent of buying high and selling low.
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And that work involves a big choice this November.
Mexico has kept quieter about its recent accounting revision, but it also involves a big jump.
It involves a big outlay to bring the talent and all the back-up people.
"Abenomics," which involves a big dose of fiscal and, especially, monetary stimulus, appears to be working.
My cinnamon cake… In my family every celebration involves a big meal.
It probably involves a big media campaign or a major product redesign - both of which cost money.
That usually involves a big assist from Mother Nature in the form of a nearby river supplying an endless source of water.
Mostly, this involves a big-jolt rush of noise on the soundtrack and something whizzing out of the shadows at us.
When change involves a big shift of strategic direction, the people responsible for the previous direction dread the perception that they must have been wrong.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com