Sentence examples for involvement product from inspiring English sources
O'Cass (2000) proposed four types of involvement; product involvement, purchase decision involvement, advertising involvement, consumption involvement, and a higher order construct of these four, called consumer involvement.
We find that employee training, employee involvement, product design, benchmarking, and vision statement have significant direct impacts on the knowledge creation process.
Information search might be especially useful with high involvement products (Moorthy et al. 1997).
The results are consistent with previous studies showing consumers process and remember visual information easily, especially in processing information for high involvement products such as apparel (e.g., Khakimdjanova and Park 2005; Lurie and Mason 2007).
Our results show that: (1) social attributes are generally more influential in developed than in emerging economies, (2) the importance of social attributes holds across high and low involvement products, and (3) social attributes can influence product choice even when other intangible attributes are included in the design.
The OREM had a greater effect on the high-reactance group of participants than on the low-reactance group as well as on a high-involvement product versus a low-involvement product.
A product-congruent advergame is compared to a product-incongruent advergame using a stimulus brand for a low-involvement product category.
However, benefits of these positive memory effects may be negated by the negative attitudes players have toward the highly thematic game for a low-involvement product.
Furthermore, an important distinction rooted in consumer information processing models is made between low-involvement and high-involvement products.
Two challenges that limit the performance of CF in high-involvement products are the ratings' sparsity and dynamics.
The experiment, based on real-world datasets, demonstrates the superior performance of our recommendation approach for high-involvement products.
