Part of the current exercise in The Hague involved seeking witness protection for the Asis officer.
Sponsors want to be more directly involved, seeking to do "experiential marketing" on the site.
Until now, the effort has largely involved seeking information from American companies, including major broadcasters, Web portals and industry consultants.
An alternative approach, known as "ascetical theology," involved seeking God through a life of prayer, devotion, self-denial, and mortification.
This involved seeking out new writers from underrepresented groups here in the UK, in the US, and in Australia, and helping them to pitch ideas to Guardian editors.
McAlpine said those involved "sought to conceal the financial implications of their actions through the pre-selling of slate at substantially discounted prices.
For instance, a 2011 case against Tyson Foods involved seeking favor from Mexican government officials by hiring their wives for no-show jobs, a clear violation of the law.
Although there is no proven evidence that anyone involved sought to oust him, he has called the event an attempted coup.
That "other stuff" apparently involved seeking the top job at the roundtable, an organization that seeks to shape federal regulations on behalf of about 100 major financial services companies.
Some of those involved sought to have the judge, Alfred M. Wolin of United States District Court, step aside, claiming some of his advisers had a "blatant conflict," while others, including two of the companies, said he should stay.
