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Even if the Sundance showing involved brand synergy (though the festival and channel operate separately), it's not the only channel testing the festival route: HBO brought "Girls" to South by Southwest last year and attendees this year will get a look at the A&E series "Bates Motel" and the PBS film "Hawking".
"If you're a brand, looking for a more involved brand experience, then often an app is the preferred choice, as this will allow you to engage customers in a more rich and interactive way," he says.
Validity of the md-IAT was assessed in two ways: First, by comparing the results from the IATs to direct (or explicit) ratings of the same six attribute dimensions; and second, by adding the factor brand cue, which involved brand stimuli varying by their level of abstraction.
"The objective is to get to the truth of the matter while being fair to all parties involved," Brand said.
The earlier consolidation involved brand advertising for the Hasbro toy group, with billings estimated at $80 million to $100 million for products like G.I. Joe and Play-Doh.
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His move to the ITV network in 1997 involved brands too, although there were fewer when he had finished.
The company also plans to get more involved in brand extensions, like games and e-commerce, and grow its conference business.
As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
Among the big brands involved – including manufacturers of consumer electronics, medical devices, jewellery and automotive parts – there's widespread agreement that contributing to these types of human rights abuses is unacceptable business conduct.
Be involved and make friends.
Co-creation makes for a happy, involved audience and a brand that trusts that audience enough to put it at the heart of its messaging – it's a win-win situation all round.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com