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Smart branding is a long-term play, like investing itself.
Tencent has instead focused on investing itself into global positions.
With 75 million monthly active users, Yahoo Finance (our sister brand) has become a popular home for all things investing, other than investing itself.
In the last few years, value investing itself has fallen out of favor.
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A voracious government crowds out private investment but, after paying interest and social security, barely has any money to invest itself.
The government says it cannot afford to invest itself to help Royal Mail cope with this shift.
Throughout the '50s and into the '70s Maharam invested itself more in commercial trade.
The N.B.A. has emotionally invested itself in the notion of the two Lakers taking the baton from Michael Jordan's Bulls and carrying it for the next decade.
With the exception of "Melrose Place," which invested itself solidly in the lives of middle-class nutcases, nighttime soap operas have typically shown no interest in or patience with anything but the tumult of the very well-to-do.
The U.N. dilemma was evident half a year ago, but only recently has the Administration started to invest itself, seeking to pull both sides back into talks, despite the absence of any sign that Israel's government is serious about curbing West Bank settlers or otherwise compromising for a peace deal.
But the show invests itself fully, and with good reason, in McConaughey's charisma, giving him a lot of space to stare soulfully into the middle distance, his mouth silently working over some story that he seems to have told himself again and again.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com