But the difference is that Mr. Chalayan has now produced a collection that is both inventive and commercial.
And new artists such as London duo AlunaGeorge, Glasgow's CHVRCHES and LA trio Haim are writing fantastic, inventive songs with commercial appeal.
Josephine Baker takes part in the antic erotic fantasy "The Fireman of the Folies-Bergère," from 1928; Duke Ellington is featured at the piano and with his band in the 1929 "Black and Tan"; Jacques Tati stars in a riotously inventive 1935 furniture commercial; "Kiriki, Japanese Acrobats," from 1907, features astounding funambulists with a comic secret.
Wall Street securities firms do not have access to such a stable supply of funding, so they have to raise capital in fickle markets instead.Still, they have found inventive ways to take on commercial banks at their own game.
People intent on smuggling a crude bomb aboard a commercial airliner can be awfully inventive.
The Obama policy retains those provisions and, in addition, calls on federal agencies to "actively explore the use of inventive, nontraditional arrangements" like creating public-private partnerships, flying government instruments on commercial spacecraft or buying data from commercial satellite operators.
These videos are inventive and polished, ranging from short, viral memes and commercials to music videos and feature-length documentaries.
And, not least, it's a commercial mind-set energized by the success of smart, inventive and thoughtfully constructed histories like Erik Larson's "Devil in the White City".
Though England has long produced some of the best-trained and most inventive designers, it has never been able to compete with the commercial success of Paris or Milan, and frequently loses stars to foreign houses or to business failure.
One of the most inventive projects used evolutionary theories of self-deception in an analysis of commercials warning about global warming and then warning about global warming alarmists.
