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Back in September, teenage rap gurner Cher off The X Factor invented a concept called "swagger".
To explain the shortcomings of EBITDA, let's imagine I invented a concept called EBITDAM to evaluate two companies, with the "M" standing for "marketing". Company A has $100 million in EBITDAM and $50 million in marketing spend.
Dartmouth College social psychologist Todd Heatherton notes, "It's all too sad to see neuroscientists thinking they invented a concept, such as people working harder in the presence of others, when we have known about social facilitation for more than a century".
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He therefore invented a new concept, a summerlong cultural-intellectual forum that, like the Olympics, would be held every four years in a different city.
He invented a new concept of "yinzu" (sound group) for modern Chinese poetry, which was much inspired by the style of the Italian sonnet.
Along the way he invented a new concept: the essay that wasn't designed to show the reader what a master of close reasoning the writer was but to test an idea, to elaborate on an abstraction, by seeing how it worked in his reality, using whatever came to hand and mind.
Jonathan Birchall, of the Open Society Foundations established by the billionaire financier George Soros, said: "We are all rather shocked by today's burqa ban ruling … the court seems to have invented a new legal concept to justify the ban".
"I think that's not an accident," says medalist Richard Borcherds of the University of Cambridge and the University of California, Berkeley, who invented a fruitful new concept called a vertex algebra.
After "Islamophobia" was invented as a concept two decades ago, the Vatican launched a campaign for the UN to recognise "Christianophobia".
So we're not really inventing a new concept by looking at personality.
When you have that kind of loyalty, it's much safer to bet on the same restaurant with different decoration than on inventing a new concept.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com