Back in September, teenage rap gurner Cher off The X Factor invented a concept called "swagger".
Dartmouth College social psychologist Todd Heatherton notes, "It's all too sad to see neuroscientists thinking they invented a concept, such as people working harder in the presence of others, when we have known about social facilitation for more than a century".
To explain the shortcomings of EBITDA, let's imagine I invented a concept called EBITDAM to evaluate two companies, with the "M" standing for "marketing". Company A has $100 million in EBITDAM and $50 million in marketing spend.
We may just shrug our shoulders and say 'This is boring', and soon forget about it or, if the time lag wasn't too long, we might use the minimal information we get from our slow-speed conversation to invent what we think they're like and invent a kind concept of what they're after".
"Offer our services to our partners so they can have their space 'TerraCycled.' " She described a new project with Dennis Foy, the New Jersey-based restaurateur who has asked the team to invent a Philadelphia restaurant concept, from the branding to the décor.
âIf, in fact, we are to achieve our vision that one day every child in this country will have equal opportunity for quality education,â she told the audience, âthen we must invent a whole new concept of school.
So we're not really inventing a new concept by looking at personality.
When you have that kind of loyalty, it's much safer to bet on the same restaurant with different decoration than on inventing a new concept.
He therefore invented a new concept, a summerlong cultural-intellectual forum that, like the Olympics, would be held every four years in a different city.
He invented a new concept of "yinzu" (sound group) for modern Chinese poetry, which was much inspired by the style of the Italian sonnet.
Along the way he invented a new concept: the essay that wasn't designed to show the reader what a master of close reasoning the writer was but to test an idea, to elaborate on an abstraction, by seeing how it worked in his reality, using whatever came to hand and mind.
