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But there are exceptions to that rule, and introductory pricing can open doors for small businesses trying to get established.
Prices for the tests range from about $800 to more than $2,000, although some companies offer "introductory pricing" specials at about $200.
And to celebrate the announcement, DreamHost is offering introductory pricing for new customers.
The company is currently offering introductory pricing of $59 a month (the regular price will be $99).
That's introductory pricing — the normal selling price will be around $5/€3.99, although the startup says a free version with optional 'pro' in-app purchasing will follow "soon".
Google also will offer faster test renewals, support for flexible introductory pricing, upgrades with the same renewal date, partial refunds and other refund API improvements.
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Some promotions offer a special introductory price.
The official price is £7.99, the introductory price £5.99.
(For women who subscribe for a year, Johnson & Johnson is offering an introductory price of $380).
The service is available for an introductory price of $14.95 a year through www.consumerreportstogo.org.org
For a bargain $10 introductory price, we got a three-hour immersion course in the basics.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com