introductory offer

USAGE SUMMARY

The phrase 'introductory offer' is a correct and usable phrase in written English.
You can use it to refer to a special deal or discount that is only available to new customers. For example, "Our company is offering a 20% introductory offer to all new customers who sign up this month."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

In celebration, the Pilates studio is offering new customers an introductory offer through Sept. 30.

Los Angeles Times

That's the introductory offer.

The New York Times - Travel

Some promotions include a special introductory offer.

The Guardian

Have I mentioned my special introductory offer?

The New York Times

They have been running the introductory offer since last Christmas.

The Guardian

Introductory offer rate £75 (£85 after offer closes).

The Guardian

12 weeks for $12 Introductory Offer 12 weeks for $18 Introductory Offer 12 weeks for $12 Introductory Offer 12 weeks for $12 Introductory Offer 12 weeks for $12 Introductory Offer 12 weeks for $20 Introductory Offer Change Plan Need Help? 1-800-825-2510 Mon-Fri 8 am-12 am E.T. Sat-Sun 9 am-7 pm E.T. E-mail Your subscription will be automatically renewed unless you tell us to stop.

The New Yorker

(The company is waiving the commission as an introductory offer until Nov. 1).

The New York Times

Snap up its introductory offer of £49 per room per night.

Independent

It will sell items for 25p each in February as an introductory offer.

The Guardian - Business

For instance, may a long time subscriber take advantage of an introductory offer?

The New York Times - Magazine

Expert writing Tips

Best practice

When advertising an "introductory offer", clearly state the duration of the offer and the regular price after the promotional period ends. This transparency builds trust with potential customers.

Common error

Avoid burying important details about the "introductory offer" in fine print. Clearly communicate any restrictions, limitations, or obligations associated with the offer to prevent customer dissatisfaction.

Linguistic Context

The phrase "introductory offer" functions as a noun phrase, where "introductory" modifies the noun "offer". It identifies a specific type of offer, typically used to attract new customers, a concept validated by Ludwig's examples.

Expression frequency: Very common

Frequent in

News & Media

60%

Formal & Business

25%

Wiki

10%

Less common in

Science

2%

Reference

2%

Encyclopedias

1%

Ludwig's WRAP-UP

The phrase "introductory offer" is a common and grammatically correct term used to describe a special deal or discount available to new customers, as confirmed by Ludwig. It functions as a noun phrase, serving the purpose of informing and persuading potential customers. Its register is primarily professional, frequently appearing in business, news, and marketing contexts. Examples from Ludwig illustrate the term's broad application across various industries and promotions. When creating or evaluating these offers, transparency is key; clearly stating the terms and conditions is essential for building trust.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

special promotion

Focuses on the limited-time aspect of the deal.

limited-time deal

Emphasizes the time-sensitive nature of the offering.

initial discount

Highlights the reduced price available at the beginning.

trial offer

Suggests a period of use before a full commitment.

welcome bonus

Implies an added benefit for new customers.

first-time customer incentive

Specifically targets individuals who are new to the service or product.

launch promotion

Indicates the offer is associated with a new product or service release.

new subscriber discount

Applies specifically to subscription services.

special onboarding package

Implies a more comprehensive set of benefits for new users.

teaser rate

Specifically used in finance to attract customers with low initial interest rates.

FAQs

How can I use "introductory offer" in a sentence?

You can use "introductory offer" to describe a special deal for new customers, for example, "Our company is offering a 20% "special promotion" as an introductory offer."

What's a phrase similar to "introductory offer"?

Similar phrases include "special promotion", "limited-time deal", or "initial discount". Each highlights a different aspect of the offering.

Is it ethical to take advantage of multiple "introductory offers"?

While technically permissible, repeatedly exploiting "trial offers" from different providers may be viewed as unethical by some, particularly if it violates the intended spirit of the offer.

What should I consider before accepting an "introductory offer"?

Before accepting an "introductory offer", review the terms and conditions, including the duration of the offer, the regular price after the offer ends, and any associated fees or penalties. Also, find any "welcome bonus" you might be eligible for.