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The United agency, Fallon Worldwide, part of the Publicis Groupe, is creating the nontraditional introductory advertising for Ted.
WHEN new perfumes are introduced, fragrance companies typically mount introductory advertising campaigns that run widely in women's fashion magazines, often including sample strips.
During 2010, the first full year of introductory advertising for Fiesta, Ford spent $102.9 million in major media to promote the car, according to the Kantar Media unit of WPP.
Norman Lochner, the agency's account supervisor, said that the introductory advertising would be heavy for from 6 to possibly 12 weeks with six stations run ning a total of 18 prime‐time TV spots a week.
Although the introductory advertising for Sizzle and Stir, also by Bartle Bogle, generated a respectable $30 million in sales in the first year, Lipton wanted to do better, Ms. Rockmore said.
You walk off the Met Breuer's second-floor elevators and in place of the usual introductory advertising, you face a wall of floor-to-ceiling partition-style columns stretching across the gallery, with further rows, layer on layer, behind it receding into darkness.
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The introductory course was advertised as a prerequisite course for the advanced human genome sequencing course in which students could have their own genomes sequenced at no cost to them with instructors blind to their decision to do so or not.
"It was launch weekend, there were new introductory offers for advertisers and a week's worth of PR on the BBC and Sky as well as heavy advertising – it was always going to be big," added the source.
3) If you currently have a low credit score, you may not receive the introductory offer that is advertised.
Half-page newspaper advertisements in Oregon regional newspapers, advertising the following sales promotion: introductory rock-climbing classes, two days for $100 per person.
Ask if they'd be interested in purchasing advertising at a low "introductory" rate.
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