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Air France and KLM, its sister airline, are introducing premium economy-class services on long flights.
The committee also suggests introducing "premium" visas, which would entail quick settlement rights and less onerous residency requirements.
And in November the production surprised Broadway again by introducing "premium" $480 tickets, the highest price ever charged on Broadway.
"Other ways include offering breakfast, staying open later, introducing premium items, or credit card payment capability, offering wi-fi".
Burger King has been extending business hours, replacing computerized registers, sprucing up older outlets and introducing premium sandwiches.
Unilever's operations in Europe and North America are under pressure, which it has tried to address by introducing premium versions of products including Dove.
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For now, Songpier is free, although it is planning to introduce premium features.
It may also look to introduce premium brands, such as Miller Genuine Draft.
Others may introduce premium services, try to monetise the data they gather on payments or sell advertising.
In the two years since McDonald's introduced premium coffee, sales of drip coffee are up 70percentt, Mr. Alvarez said.
The application is free for now, but Mr. Hoffman says the company eventually plans to introduce premium features like high-definition videos to make money.
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