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Maybe they were merely "introducing advertising to advertisers," but I like to think of them as our own mini-Langes and mini-Wolcotts, freezing scenes that others cruised past in their Studebakers.
The BBC's director of global news, Peter Horrocks, has revealed the corporation is looking at introducing advertising on some of the World Service's 31 foreign-language websites as part of a "seismic shift" for the whole organisation.
Note, introducing advertising will be followed in the nearish future by the introduction of a subscription option for SoundCloud listeners, who'll be able to pay an (as yet undisclosed) monthly fee not to encounter the ads.
Back in March, I wrote about how Heyzap was introducing advertising to its mobile gaming platform.
One of the biggest companies ever facing the conundrum of introducing advertising is Facebook.
MTV is also introducing advertising to the app through an exclusive sponsorship from Wrigley's 5 gum.
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Facebook bought Instagram, waited, then introduced advertising.
SoundCloud, which introduced advertising to US users in 2014, will handle native advertising partnerships in-house.
Many of them have internship programs, of course, designed to introduce advertising to college students.
The company recently introduced advertising on Messenger and also allows businesses to pay to reach customers on WhatsApp.
In August 2012, they introduced advertising directed at female baby boomer caregivers, aged 40 to 60, that illustrated the physical, emotional and mental strains they experience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com