Airlines including British Airways recently introduced an option for passengers to fly without hold luggage, lowering the price of the ticket.
T-Mobile recently introduced an option for customers to pay a lower monthly bill if they buy their own phones, and even offered to spread the handset cost over two years with no interest charges.
It said: "We agree with the Government's view that the Bill should not be amended to introduce an option of civil partnerships for couples of the opposite sex" and that it "would introduce further confusion about the place of marriage in society".
If the goal genuinely is to make Twitter more accessible for new users, it is quite possible that the company will introduce an option to have its main timeline curated – it already offers new signups an "Instant Timeline" of accounts to follow based on their existing contacts – while leaving in the ability for experienced users to keep the traditional unfiltered feed.
Some commercial broadcasters, however, have dedicated significant resources to securing exclusive rights to cover star fighters and events, led by Canal Plus, a pay-TV operator that introduced an option in May to let people watch a bullfight in 3-D.
But, recently, Call of Duty introduced an option to play as a female character.
TalkTalk recently introduced an option for parents to turn on an adult content filter at a network level.
And soon, Jet will introduce an option to slow down shipping for harder-to-fulfill items for even more savings.
The partnership will see Avis introduce an option for booking cars overseas — in 175 countries, to be precise — inside the Didi app.
Last week, Buttermilk introduced an option called Subscribe and Save, which offers the chance to buy monthly subscriptions of pre-set packs for 10percentt off.
