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Elsewhere in the NHS, the government has introduced payment by results, a funding system involving a fixed tariff being set for every operation or procedure.
In a report based on interviews with 2,600 consumers over a week in early November, media consultancy Oliver & Ohlbaum concluded that paying a sum as little as £2 a month to access national newspapers sites was unlikely to prove popular, particularly if every title introduced payment systems at the same time.
Similar arguments were put forward when the Labour government privatised prisons and introduced payment by results in other public services like the NHS.
WeChat, Line (Japan) and Kakao Talk (Korea) have all introduced payment services in the last year, but it is WeChat (and Tencent) that has taken things the furthest.
Line has introduced payment too, and though it is dabbling in its own version of shopping, it is pushing an online-to-offline strategy that allows retailers to establish a presence and interact with fans via its mobile messaging platform — giving them a dedicated point of access, beyond the expensive official accounts, is an important step.
The third-party retailers that currently sell Apple products have introduced payment plans known as EMIs, or equated monthly installments, to boost sales.
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Last month, Facebook introduced payments to Messenger.
Line Taxi is built into the existing Line app, just like its recently introduced payments service, and its launch pits the company against dominant player Uber and British rival Hailo.
Mexico introduced payments to families on welfare to reinforce good preventive practices [such as] immunization [and] nutrition".
The committee said plans to introduce payment by results in the probation services – part of Justice Secretary Chris Grayling's so-called rehabilitation revolution – needed to be redesigned for women offenders.
Early attempts to introduce payment by results into public services may have been met with scepticism, but the coalition government made important progress in developing new commissioning mechanisms that focus on paying for outcomes rather than simply paying for services, and showed a willingness to learn.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com