Exact(6)
The decision by the North American division of Pepsi-Cola, part of PepsiCo, is another sign of the growing use of new media to introduce brands in mainstream categories like packaged goods.
Without a strong export program, G.M. is at a disadvantage when it imports cars made elsewhere in its 32-country network and especially as it tries to introduce brands previously not available in South Africa, like Chevrolet.
It also sells a variety of sample boxes to introduce brands to shoppers.
Today Snap Inc. launches its "Snapchat Storytellers" pilot program that will introduce brands to five of the app's most popular content makers, including Mplatco, Cyrene Q and Shonduras.
A company like Facebook or Google would love to get its hands on the type of data that Polar is collecting, if only to learn things about what people like, or help introduce brands to new users in a way that's not completely off the wall.
Carefully crafted strategies and executions--adherence to the ABCs of brand building -- will remain our lighthouse as we pioneer new ways to introduce brands into consumers' lives.
Similar(52)
There's no need to introduce brand new packaging technology.
The shift is also giving a few drug makers the rare chance to introduce brand-name medicine into a market long dominated by low-cost generics.
"We want to introduce brand new audiences to the arts -- as well as pleasing the ones who are already hooked," she wrote.
Mr. Pehl said Starwood was "very interested" in introducing brands like Le Méridien and St . Regisin Korea.
Retail: 'Show-Rooming' Target can teach you the benefits of introducing brands online instead of in stores.
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