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The most important thing to remember is that you want to intrigue the reader enough to keep their attention.
For longer features, you need to think about the full story you're going to tell before you start writing, and then find the part of that story that is going to intrigue the reader and make them want to read more.
Blogs can be co-authored with a partner or written by a single expert, and often have a hook at the beginning to intrigue the reader.
Faruqi also manages to introduce smaller asides about general marine biology that are bound to intrigue the reader: whale shark sleeping behavior, seahorse reproduction, and even a hypothetical evolutionary explanation for the pale skin of merpeople.
It's about giving visuals and moments that combine to intrigue the reader or audience enough to want more.
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The twins are shocked by the death, but neither this nor their first encounter go as expected; much on the contrary, it intrigues the reader.
If the cover of this comic intrigues the reader, they should run out and pick up the collections.
Although one does not automatically sympathise with the group, the comic twists maintain the intrigue and the reader wants to know what will eventually happen to this group of unfortunates.
This intrigues the readers and gives the piece more credibility.
How to draw judiciously on this incredible data resource to include just enough detail to intrigue and tantalize the reader, without bringing the narrative grinding to a halt?
It's beautifully written, shot through with crisp, mordant wit, and Newby plays out his narrative with consummate skill to ensure it baffles and intrigues, leaving the readers hooked and thrashing about for meaning, desperate for him to reel things in.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com