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You have to tap into the passion of people who are really into reading.
And they both channeled post-recession anger into the passion of their fanbase.
One of the most popular forms of gambling is wagering on sports, which taps into the passion of sports fans.
"Tapping into the passion on this topic is brilliant," said Mr. Stern, a pioneer in user-generated advertising.
Now it has become a marketing tool for booksellers and publishers hoping to tap into the passion of the show's audience.
"The players feed into the passion of the fans – they sense it and it adds a couple of yards to their sprints and inches to their leaps.
Similar(36)
He thanked the jury: "You have been plunged into the passions of real life, not a TV show.
When it comes to tapping into the passions of employees, the opportunities and threats that sustainability presents are two sides of the same coin.
At the same time, I delved into the Passions of Bach, which, in their godlike way, at once stand apart from the contemporary world and encompass it entirely.
But this time, Ms. Stein is trying to tap into the passions of the Occupy Wall Street movement, which she says reflects the anger and frustration of millions of people at the corporate structure and the two parties that enable it.
Political campaigns have been rushing to embrace the rapidly expanding social media technologies in the hopes of bypassing traditional media outlets and tapping into the passions and habits of the younger generation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com