However, it is well known that behavioural intentions do not always translate into behaviour.
The direct effect of PBC on actual behavioural change partly explains why not all intention translates into behaviour.
Glue is packed with witty lines and sharp insights into behaviour and landscape.
But beyond the purely physical, are we really compelled into behaviour by our genes?
A couple of years before, I'd met Geoff James, a local authority specialist support teacher who was looking into behaviour support for his PhD.
Children who aren't able to ask for help – or even to recognise that they need help – turn into adults trapped into behaviour patterns that make them unhappy.
Which is of course a moral message, but not of the kind designed to cajole the snappers into behaviour that adults want.
However, it's not much liked by managers, experts and consultants who make money out of neurosis and anxiety, charging for the occupation of directing lifestyle "choices" and "nudging" people into behaviour change.
Over the past 60 years, Pioneer has made unfettered research grants to more than 60 institutions in eight countries, with the bulk of the grants going towards research into behaviour genetics, intelligence and demographics.
And my vision is different from many of my colleagues, who think that people are basically hopeless when it comes to understanding risk, and we need to nudge them into behaviour from birth to death.
As he explained at this week's meeting on Epigenetics and Neural Developmental Disorders, held in Beltsville, Maryland, imprinting might be a general mechanism whereby experiences are translated into behaviour.
