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Since consumers' consumption behavior may be influenced by their emotions (Khuong and Tram, 2015), advertisers inject emotional feelings into advertisements with the intention of capturing the attention of women and influence their consumption patterns (Coley and Burgess, 2003; Lwin and Phau, 2013).
Advertisers deploy creative strategies, for example, incorporating emotions into advertisements in order to play on consumers' heartstrings with the intention of influencing their decision-making (Roozen, 2013).
Both camps are planning to pour resources into advertisements and voter-turnout efforts to ensure a victory.
Beware Malicious Ads An increasingly popular way to get attacks onto Web sites people trust is to slip them into advertisements, usually by duping small-time ad networks.
Because medical doctors were at the time seen as trustworthy and deserving of respect, the incorporation of doctors into advertisements gave the impression that cigarettes did not pose a large health risk and lent the tobacco companies some credibility.
But, when his lines eventually opened, passenger numbers disappointed, and even that hope looked forlorn.After his death, though, the concern was saved from bankruptcy by Lord Ashfield, who ploughed money into advertisements, boosting the Tube's popularity.
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As you may know, the social network recently launched sponsored stories, which turns status updates, Likes, checkins and application activity on Facebook into advertisement for a brands.
The social network recently launched sponsored stories, which turns status updates, Likes, checkins and application activity on Facebook into advertisement for a brand.
In addition, techniques based on segmentation and classification, which extract acoustic features and use classifier modes such as SVM or HMM to classify each clip into advertisement or program, have been proposed to provide a general solution for advertisement classification [9].
Their observations made their way into Obama advertisements and even into the script used by canvassers in swing states.
A large part of that went into television advertisements.
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