KP conceived of and designed the study, carried out the interview, analyzed the data, and drafted the manuscript.
Since the 1960s, when many of us were teenagers, Madison Avenue along with the news media have been polling, interviewing, analyzing, poking and sniffing us, and that continues to this moment, even as nearly 10,000 boomers turn 60 every day.
The team that conducted the interviews analyzed the data to determine themes, as has been suggested for qualitative data analysis (Creswell 2007; Denzin and Lincoln 2005).
LUP and RC conducted the literature review and interviews, analyzed interview and secondary data, and drafted the manuscript.
EL designed and carried out the interviews, analyzed the data and drafted the manuscript.
IK designed and participated in the interviews, analyzed the data and helped to draft the manuscript.
FKNK conceived of the study, carried out the interviews, analyzed data, and drafted the manuscript.
JS conducted the interviews, analyzed and interpreted the data, and wrote the article.
TV carried out interviews, analyzed administrative records, transcripts, and other data, and drafted the manuscript.
TA: observed the interviews, analyzed and coded the data, reviewed subsequent version of the manuscript.
