In interviews, advertising executives say their intention is to work side by side with scientists, directing research toward drugs the marketers think could be big sellers.
In interviews, advertising buyers singled out the pharmaceutical and personal technology sectors as particularly good for business, and said that the automotive and financial services sectors had rebounded after suffering during the last recession.
A Tulane University admissions officer sarcastically related his "ingenious" idea to offer students prizes when they "checked in" to campus for admissions tours and interviews, advertising to friends their current location.
Advanced effort to build awareness of the survey (via interviews, advertising, public meetings, and pre-survey notice) can reduce costs associated with multiple mailing waves to increase response.
We subsequently introduced three supplementary methods to recruit low and non-attenders; 'snowballing' from the families interviewed; advertising in centres where MEND had been offered; and advertising on parent web forums.
Half of those interviewed advertise only in the social media as posts/tweets, not as advertisements.
Harry is interning in Interview's advertising department.
Not at all, Biba Konieczna, a brand director at Brown-Forman, Woodford Reserve's parent company, said in an interview with Advertising Age.
In an interview with Advertising Age Editor Jonah Bloom at the AAAA Leadership Conference, AOL's newly appointed CEO, Tim Armstrong gave some insight into his plans for the beleaguered Time Warner unit.
The CD-ROM's, which feature movie trailers, celebrity interviews and advertising, also include links to movie studio and advertiser Web sites, providing a way to interact with potential customers, said David MacEachern, MOD Studio's chief executive officer.
