It made itself into a bona-fide internet TV ratings system with Nielsen and recently started rolling out ad-targeting programs to woo TV money.
"MessagEase is applicable to a range of classes of applications/devices, from smart watches, to smartphones, tablets, Glass, gesture-in-the-air, Internet TV, to car nav systems.
"The goal of the antineutrality proponents is to turn the Internet into something like the cable TV system," he wrote on his site, adding, in the senator's powerful phrase, "No, the Internet is not a truck".
Owners of the Slingbox device, which lets you tap into your home TV system over the Internet, can also use the $30 SlingPlayer Mobile app for Android and iPhone to watch live or recorded television programs.
But Google and its partners believe they have developed a system that will make Internet TV simpler and more appealing.
For the past year or so, the media have been giddy with anticipation about new Internet-distributed pay TV systems (known as over the top) from Intel, Sony and others.
Additionally, Sony Internet TV is ready for the future and is fully upgradable through system updates.
The new system runs silky smooth even on the year-old Sony Internet TV Blu-ray player.
That may explain why Internet TV is booming in China.
New Internet TV platforms like Netflix are gaining subscribers.
