The female voice heard at the start, identified by reviewers as the "title character", returns sporadically during the mix speaking internet slogans.
The theme this year is "Play your part for a better internet!" While slogans like this can be a little vacuous, I particularly like this year's tagline as it suggests the we must take responsibility - to play our part - in creating a better, richer, more civil online experience than the one we have today.
This week a series of artful black-and-white images of athletes have been boomeranging around the internet, alongside the slogan: "Believe in something.
As SAM's slogan, "the internet of everything for everyone", implies, the plain white modules have been designed to look gender- and age-neutral, so anyone (with basic computer skills) could use them.
With that and two sequels, "Lost in a Good Book" and "The Well of Lost Plots," he has developed such an ardent following that artifacts from his imaginary BookWorld (and from Thursday's England, where "Name That Fruit!" is a popular television show and the Welsh tourist office uses "Not ALWAYS raining!" as a slogan) are Internet staples.
"We are the unified voice of the Internet economy," goes its slogan.
The Internet was abuzz with slogans like: "Get educated, get a mammogram".
I don't really disagree with Vint Cerf's oft-quoted slogan for the internet: "Everything over IP, IP over everything".
Toto started to offer a high-tech seat, the S400, with hands-free flushing and a lid that opens and closes automatically, and kicked off a billboard and Internet advertising campaign with the slogan Clean Is Happy, an attempt to neutralize the product's taboo factor.
FOR A COMPANY THAT MAKES Internet gear and sports the slogan "More.
