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"You will see more of this as Internet metrics reaches the next level of maturity," she added.
It claims now to have 130 million active monthly global users, while the internet metrics analyst comScore puts the figure at 90 million for September 2010, down 18% year-on-year.
Such an interaction is also reflected by the arising use of internet metrics, blogs, tweets, and social networking - all digital tools that are already more or less linked to the thought process that society and policy are currently going through.
Correlations between internet metrics and both gonococcal infection and chlamydia were high; this appears to be due to a general upward trend in both and internet metrics appears to have little value in detecting perturbations in cases beyond this.
Whilst internet metrics may provide valuable information regarding disease status, it is important to view these within context.
Particularly, volume of Internet metrics such as web searches or microblogs have been shown to be a good corollary for public health events (1).
Similar(52)
As a supplement to or extension of methods used to determine trends in foodborne illness over time, we propose the use of Internet search metrics.
To achieve this aim, this study used univariate analyses to determine the usefulness of internet search metrics for monitoring a wide range of infectious diseases.
Even within our own study, however, we observed variation in correlations between internet search metrics and disease notifications for the various states.
Infectious diseases surveillance systems have been developed using internet search metrics to estimate incidence of influenza (Google Flu Trends) [ 8] and dengue (Google Dengue Trends) [ 9].
Rather, this study aimed to determine which diseases have most promise for monitoring by surveillance systems built on internet search metrics; this was achieved by assessing the level of correlation between a wide range of infectious diseases and internet search term metrics.
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CEO of Professional Science Editing for Scientists @ prosciediting.com