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Akamai, an American internet firm, pioneered the notion.
But Wonga, a British internet firm, is almost as fast.
Alibaba, a Chinese internet firm, now offers money-market funds and has a banking licence.
Some librarians worry that this gives the internet firm enormous power.
That is the challenge confronting the senior leadership of Alibaba, China's biggest internet firm.
Flipkart, which is India's biggest internet firm, is valued at about $2 billion.
Japan and Alibaba, a Chinese internet firm in which it has a 43% stake.
The former boss of Livedoor, an internet firm, was convicted of fraud and jailed in 2011.
Unless that changes, another internet firm could swoop.Google is the most obvious buyer.
An Internet firm like Netflix producing first-rate content takes us across a psychological line.
"You have to know what is sensitive," says an executive at a big internet firm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com