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Wine online, one of the fastest-growing Internet categories, began as a fairly shaky shopping experience.
So-called pure-play online drug retailers may have stumbled just as badly as merchants in many other Internet categories.
One noteworthy trend among businesses in this category is that they are, like their counterparts in many Internet categories, expanding their activities to attract a wider range of potential customers.
With 50 years of investing in the books, Greylock has backed industry leaders in the enterprise IT and consumer internet categories, including LinkedIn, Dropbox, Facebook and Airbnb.
On the fashion front, the aforementioned Stitch Fix stands out as a leader across all tech and internet categories, based on its strong post-IPO performance.
In the IT and Internet categories, which have been developing rapidly, more competition has forced brands like Tencent, Baidu.com and Alibaba to focus relentlessly on innovation to differentiate a move that has paid off for all three.
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In nearly every Internet category imaginable, successful sites have triggered copycats, sometimes by the dozens.
Ms. Schöpf explained that the Internet category was expanded beyond the arts this year to reflect the digital medium's widespread influence on business, politics, science and society.
Another reason for reduced coverage in the Internet category is that analysts tend to be interested in businesses where there is growth.
A comScore Media Metrix study of the growth in visitors among the top 100 United States Internet properties found that women's community sites were, along with political sites, the top gaining Internet category last year.
But it is the Internet category that has sparked controversy, demonstrating that the Salzburg Festival is not the only Austrian summer arts gathering with a penchant for stirring passions.
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