Sentence examples for internal brand from inspiring English sources

The brand strategy and logo work were handled by Lippincott and an internal brand creative team at Petco.

But PNC is not about to roll out the four-day workweek companywide, wait for productivity gains and, on that base, build an internal brand.

A global brand manager should become a key part of the development, management, and operation of an internal brand communication system.

Mercedes' internal brand program, MB Select, provides a framework that gives employees who have direct customer contact the flexibility to do what they deem necessary to keep those customers happy.

The third aim is to highlight the potential payoffs of rebranding when managers of sport organizations are willing to consider changes in views regarding the spirit and culture of the work environment (internal brand) and the overall quality and characteristics of brand marks (external brand).

"Our internal brand statement is, 'Maaco turns the car you drive back into the car you love.' " Mr. Furse describes a letter he received from a happy customer ("I get letters from angry customers as well," he adds) who brought a 16-year-old car into a local Maaco for a makeover before it was to be given as a gift to a nephew.

Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image.

Indeed, we've found that internal branding efforts launched without the momentum such a moment can generate nearly always fail.

Miller Brewing Company took employee attitudes very seriously when it launched a new internal branding campaign aimed at improving employee morale.

Mr. Grey also put it under the Nickelodeon name, to help build up Viacom's internal brands as the DreamWorks team departed.

Jones said it could now consider internal brands and other licensing options to supplement sales that it had been precluded from exploring while under contract with Polo Ralph Lauren.