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Mostly, however, it's the user interface that wins through.
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Crate, an intuitive SQL interface that sets up distributed database clusters, was founded in 2013 and won TechCrunch Disrupt Europe just a year later.
With a user interface that's still the best-of-breed even after five years on the market, the iPod wins with both storage and ease of use, thanks to its iTunes music interface and iTunes music store.
The key, he believes, to winning in an increasingly crowded mobile space is with a clean, user-friendly interface that removes all friction from search, discovery, ordering and payments.
An interface that allows for detailed analysis.
Whereas the Lisa first brought the principles of the GUI into a wider marketplace, it was the lower-cost Macintosh, shipped in 1984, that won millions of converts to the interface.
That won his support.
"That won me over".
"We needed that win.
"Expect winning social media aggregation services with smooth interfaces that make it easy to do all these things in one place.
Others have badly designed interfaces that make searching needlessly imprecise.
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