"The downside is manageable for us, and the upside is interesting".
For those already familiar with the story, there's little new to learn, but there are enough fresh interviews, plus plenty of airtime given to some of the lesser-known players (unsung hero Dick Green especially), to keep Upside Down interesting.
With their die-cut cardboard, high-end colour processes and overlaid photographic techniques, such sleeves occasionally cost more than the recording and were often more interesting, the sort of upside-down economics on which the creativity of the independent sector initially thrived.
Every item has interesting detail, like pockets set upside down on a coat, a tuxedo jacket that is half lined with white cotton or a tie that is knitted and finished like a sock.
It's interesting because the immediately apparent upside of Google acquiring Nest would be the data it stands to gain access to.
On the upside, he's more interesting than most of the business types they have in the dummy seat.
In order to do something interesting, you need to turn it upside down or have someone different come into the frame.
