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You have to keep in mind that real people are reading this content, so it has to be interesting; the content needs to catch and keep their attention from the title to the last period.
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A smoked mackarel and beetroot sandwich is interesting, the contents whizzed-up into a posh fish paste, with sundried tomatoes and a kick of horseradish.
The technology is more interesting than the content.
I think in a broader cultural sense, the creation of content has become more interesting than the content itself.
Mr. Brown considers the style of the letters, or most of them anyway, as interesting as the content.
And it is not always the responsibility of the interviewer, who has been strictly briefed not to ask anything remotely interesting for the "content" they will artlessly fling on to YouTube.
It is a characteristic of this kind of best seller that the writing is less interesting than the content, and that the content itself has a kind of journalistic oversimplification that appeals to unsophisticated minds.
On Twitter I follow just 466 people that I find interesting, but the content stream is far too much to consume.
And you know as well as I do that the devices we now watch TV series on are far more fun and interesting than the content itself.
Perhaps more interesting is the content feeding-frenzy that hit the internet as soon as the tweet about Sutorius going missing went up.
Be sure to make it entertaining and interesting as the content of your headline and first sentence is your only chance to draw people to your content, and increase the likelihood it being read and shared.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com